In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts about modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and also the manner in which area structure can aid online marketers retake control of the disc

Mark Donnigan builds disruptive innovative start-ups. Mark's superpower is architecting go-to-market plans and marketing motions that drive genuine company results for technical and product-centric creators. Mark's growth and market advancement experience covers twenty years as a transformative B2B marketing and service leader, driving need, brand